Volkswagen Roboboy
Volkswagen Roboboy
Client: Volkswagen
In collaboration with: Florian Hollander
Roll in the project: Creative & Art Director
Introduction
How do you showcase the innovations of a Volkswagen in a human way? By transforming the next generation drivers… into Volkswagens.
Idea
We created a Volkswagen suit that impressed even the youngest tech-savvy generation.
We used it to steal the show at a birthday party, distributed over 20.000 suits through Volkswagen dealers and even equipped it with an app that mimics the innovations in the latest Volkswagens.
Awarded with Silver lamp, Gold Esprix & San Accent
