#PutRedBack - London Design Festival
#PutRedBack - London Design Festival
Client: Twitter - London Design Festival
In collaboration with: Florian Hollander
Roll in the project: Creative intern
Brief
During our internship we worked on a powered by tweets design competition. Our idea ended up winning first place and was displayed at the London Design Festival.
Insight
When it comes to giving blood, gay men don't have equal rights to save lives.
Idea
We created a tweet-powered sculpture representing the rainbow flag. For every tweet, a single drop of red liquid fell into the clear layer of the flag, symbolising ‘wasted’ blood donations.
Only when the 100,000 mark had been reached will the layer be filled red. Putting the red back into the rainbow.
Winner Powered by Tweets Competition
For every tweet, a single drop of red liquid would slowly fill up the flag.
