Inked by Max
Inked by Max
Client: Viaplay
In collaboration with: Demy Sapthu & Huibert Jan van der Fange
Role in the project: Creative Lead & Art Director
This year it will be the very first time there’s a Dutch world champion in the Dutch Grand Prix. What if Viaplay helps one Verstappen-fan to immortalise this moment?
Insight
Idea
A tattoo made by Max himself. The lap is immortalised as a line on their upper arm. The line of the tattoo follows the racing line of Max on the track. Max’s driving style as a signature, the ultimate memento for a die-hard F1 fan.
Together with the talented people from Appropriate Audiences we created a tattoo machine that translated the data from Max his car in real time into a unique tattoo.
The machine wrote every hesitation, every-split second decision, and every acceleration of Max on the arm of the fan.
