Roboboy

Introduction
How do you showcase the innovations of a Volkswagen in a human way? By transforming the next generation drivers… into Volkswagens.
 

Idea
We created a Volkswagen suit that impressed even the youngest tech-savvy generation.

We used it to steal the show at a birthday party, distributed over 20.000 suits through Volkswagen dealers and even equipped it with an app that mimics the innovations in the latest Volkswagens.