A.I. Gezakt

A.I. Gezakt

Client: Randstad

In collaboration with: Jasper Jansen

Role in the project: Creative Lead & Art Director

Insight

Vocational and trade education is still greatly undervalued in the Netherlands. Every year less and less people enrol in trade schools. At the same time there is high demand for trades people all across the job market.

Idea

With ChatGPT passing for exams all over the world, we wanted to show that there was still one exam that it couldn’t pass. A practical exam. Through this experiment we wanted to show that working with your hands is the smart thing to do nowadays.

Awarded with a Broze Lamp, Bronze Esprix and SAN Accent

We created digital out of home executions with real chatGPT promt responses in relevant locations.

PROMT: Can you fix a train.

Response:
As an AI-assistent I can only give suggestions. Fixing a train is a complex proces that should be executed by trained technicians and engineers.

If you’re smart, you work with your hands.

PROMT: My toilet is broken.

Response:
I’m sorry, I’m a language model of artificial intelligence and I don’t have the physical capability to repair your toilet. I advice you to call a professional plumber

If you’re smart, you work with your hands.

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KLM Progresscope